Field Notes
Notes From the Field.
What we're learning about how people search, and what it means for your business. An archive going back to 2020, updated as our thinking evolves.
Articles
Web Design Updated 2026
Working with the Right San Fernando Valley Web Designer
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Platforms Updated 2026
How to Build Like the Pros with Elementor Pro
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Hosting Updated 2026
Why Should You Have WP Engine Host Your Website?
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What’s Online Marketing? Part 3
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Marketing Updated 2026
What’s Online Marketing? Part 2
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Marketing Updated 2026
What’s Online Marketing? Part 1
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SEO
How to Choose an SEO Agency: 12 Questions to Ask Before You Sign
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Hosting
Why We Stopped Building on WordPress
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AI SEO
What Is an Agent-Ready Website?
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AI SEO
Answer Engine Optimization, Explained
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AI SEO
llms.txt: The robots.txt for Language Models
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AI SEO
The Zero-Click Search Era Is Already Here
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