Flowcast: Building a Financial SaaS Company's Website
This financial SaaS company needed their static HTML website expanded, and improved upon with different integrations.
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The Mission
A financials company was entering the next phase of their business’s development, and needed to expand their website significantly. From new integrations with MailChimp and other providers, to new services (and subsequent pages), the finished website entered a completely new phase, perfect for the company’s business. It also received a custom-made blog that perfectly mirrored the static HTML site, using WordPress as its base.
Challenge vs. Solution
The challenge with this project was primarily from a technical perspective. With the initial website running on totally custom-written HTML, custom CSS, and Bootstrap CSS, the starting point was pretty much at the beginning. Using SFTP, GIT, and Microsoft Visual Studio Code, our developer on this project not only improved the existing architecture, but also expanded the existing CSS to better format for mobile devices. The result was a stunning Financial SaaS website.
“Great communication, fast and efficient, very responsive as always. Will hire Johnathon again and highly recommend him.”
— Flowcast
The Design
This design was partially pre-existing, though needed to incorporate several new elements while remaining in-line with branding documents. The blog posed a particular challenge, as it had to be built through separate software and coding specifications.
From the archive: first published in 2020. We keep older Field Notes online as a record of how search has evolved, and add updates where our thinking has changed.
