The challenge with this project was primarily from a technical perspective. The website was running a custom theme which was poorly optimized, in addition to Elementor Page Builder. Combined with minimal amounts of speed optimization and security, the end result was a slow and insecure mess of a site that was loading twice the files it should’ve been.
By trimming out the excess files, and replacing the theme with a much faster one, the website became significantly faster. Speed, security, and SEO optimization services were also performed. Ultimately, it became much more attractive, and better able to convert potential clients due to its improved speed and design.