When you think of the pinnacle of web design and digital marketing in the US, it is hard to think of anything but California. From the thousands of tech startups that are trying to be Apple or Google to the offices of these companies themselves, the bar is raised for online businesses. In the San Fernando Valley, there are plenty of new businesses hungry for more customers. This is one of the reasons why a well-converting website can be absolutely essential to your business’s success.
If you want your business’s website to stand out, you need expert help from a small business web designer.
The Importance of California Web Design
20 years ago, even the most basic websites would be a leading innovation in the industry, and would get everyone’s attention. However, in an age where websites are essential to almost all businesses, the standards are higher than ever before.
Effective web design in California is critical because with so many digital marketers in the space, the competitiveness between local business and marketing strategies is tighter. Everyone is going to be implementing local SEO strategies – so the customers that you are able to bring in become even more important to convert. With a higher level of expectation as a business in the San Fernando Valley, creating an effective website gives you the best chance at securing customers and beating out competition.
How to Build an Effective Website
An effective local San Fernando Valley website needs to look good, work well, and market itself through search engine optimization (SEO) implementation. While the layout, theme, and design that will work best for your business varies, each website should aim to institute the following strategies:
Conversion Rate Optimization
Conversion rate optimization (CRO) involves implementing effective design strategies that drive engagement and conversions. For example, when someone loads your website, the content that is shown “above the fold” can determine whether or not they leave. Engaging the visitor with valuable content, eye-catching graphics, or motivating calls to action can help to keep them on the page.
Optimized Load Times
The average attention span of your website visitors is about 8 seconds, which means you don’t have time to waste. If your website takes a long time to load, that’s less time you have to convince them to stay (if they even bother waiting for the whole page to load before they leave).
Websites should be designed with speed in mind, in other words, compressing images and files when possible, and making use of caching tools.
While it won’t affect customers who already end up on your website, effective web design also helps to bring visitors to the page by making it easy to be found. Meta tags, meta descriptions, and content written with a keyword target in mind can all help a California small business succeed.
Make Your Website Stand Out with a Small Business Web Designer
Your website is your virtual storefront, so it is important that it represents your brand correctly. Work with a small business web designer that can address your individual needs while still implementing the best design practices to convert customers.
The SEOpologist offers fast, responsive, and beautiful websites to help your California business stand out. You can get a custom-tailored WordPress website that is easily manageable in just a few days, to give yourself a head start in establishing an online presence.
Visit https://seopologist.wpengine.com today to get started.