So you’ve heard of this thing: online marketing. Or maybe you haven’t, and you want to find out what it is. Online marketing is the act of marketing online.
The Different Avenues of Online Marketing
Online marketing encompasses a multitude of different applications, methodologies, and digital mediums in order to market your product, idea, or even yourself. You can see online marketing in your day-to-day life on your Facebook feed, as a banner ad in your favorite mobile game, a pop-up box when visiting a website, or even simply searching for something online. All of these interactions involve millions spent towards online marketing.
Essentially, everything on the web intersects with online marketing.
You can break down online marketing into several broad categories: SEO, PPC, Website Design, Mobile Marketing, and FRED. In this article, I’ll discuss these first two on a general scale, and go more in-depth for Part 2. In Part 3, we’ll explore the marketing abilities of Website Design, Mobile Marketing, and FRED. Part 4 I haven’t written yet, so that’ll be a surprise for both of us.
SEO, as a general rule of thumb, is a slow, but relatively effective way of marketing. It’s good if you don’t need it to generate instant sales, visitors, or calls, and are comfortable waiting for those to come in. For example, if you’re in the development phase of the website for your new restaurant, and are a couple months out from launching said website, you should start looking into SEO as a viable marketing tool. Like, immediately. SEO takes at least a few weeks to really start seeing results, and that only applies once you’ve finished all of the setup work involved. The actual cost of SEO is on a case-by-case, firm-by-firm basis, so make sure that you hire a reputable, experienced SEO firm.
PPC, or pay-per-click marketing (not to be confused with paperclip marketing, the act of marketing paperclips), is a very fast and effective method of marketing. As a direct foil to SEO, it’s literally the opposite in every way. You can see the return on your investment almost immediately, and you don’t need to set up as much as you’d have to for SEO. The downside however, is that on average it is much more expensive as a marketing tool. You have to pay the advertiser (typically Google) every single time someone clicks on your ad. While the costs of these clicks do range widely depending on the industry, they can add up fast if you aren’t experienced with the advertising platform.