Your website plays an important role in the success of your business. Creating a fast, responsive, and easy to use site can improve both search engine rankings and your conversion rate. Fortunately, WordPress makes it easier for website owners of all experience levels to build an effective site. With the right tools and plugins, even someone with no prior experience can design a fast and simple site, perform search engine optimization, take control of security, and more.
Here are the top 5 types of WordPress plugins to add to your website, and our recommendation for which to choose from the hundreds that are available:
The Best 5 Plugins to Include In Your WordPress Site
Page Builder – Elementor OR Classic Editor
A page builder is a tool that allows you to change the way you edit pages, posts, and more. Currently, WordPress includes Gutenberg’s editor which is halfway between a text editor and visual builder. This puts some users in an awkward position – should you learn Gutenberg, simplify to a text editor, or upgrade to a page builder?
If you are using a template that handles most of the design and style for you on your website, the Classic Editor plugin will give you the option to add the original, very simple tool to your site. It can be used instead of Gutenberg for simple post creation and text editing. In the event your website uses WP Bakery (also known as Visual Composer), installing the Classic Editor plugin should bring it back. Using the Gutenberg editor will break WP Bakery up to at least WordPress 5.4.
Elementor is a visual page builder that lets you add and edit elements on your pages in real time. It is more complex than both other options, but also offers the greatest possibilities – if you are willing to learn how to use it.
Search Engine Optimization – Yoast SEO
If you want your website to grow, search engine optimization is essential. Applying SEO practices onto your website helps you to better rank for keywords that are valuable to your business. Plus, with the help of Yoast SEO, you don’t need to be a professional to optimize your site.
Yoast SEO scans your website for content and provides feedback about readability, keyword focus, and other valuable information on each page. It also makes it easy to implement on-site SEO like site titles, meta descriptions, and more.
Security – Wordfence
When you operate on the internet, security is always going to be an important consideration. You need to protect your customers, their information, and of course, your website.
Wordfence is a plugin that offers a firewall service and malware scanner for your WordPress site. It constantly monitors for attacks and updates the firewall in real-time (for premium users) to keep your site safe from hackers and your customer data from thieves.
Speed – W3 Total Cache
As we highlighted earlier, speed plays a major role in your conversion rate and search engine rankings. Nobody likes to wait for pages to load, and with the content-rich WordPress websites you’re going to make, you need to maximize speed wherever you can.
W3 Total Cache is a plugin that enables you to optimize your website for speed. Shrinking file sizes for faster load times, only loading content when necessary, and other optimization techniques can all be completed in one place.
Backups – UpdraftPlus
Nothing is worse than losing your website. The SEO, financial, and emotional impact of having to start over is devastating. This is why it’s important that every WordPress site has a backup program. That way, no matter what happens, you can get back online as soon as possible.
UpdraftPlus allows you to automatically schedule backups of your website, which lets you restore it if something goes wrong with your domain. You can also use it to import and export websites to domains before/after testing new changes to ensure everything works properly.
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