Attention Business Owners! Google shut down websites created with Google Business Profiles in March 2024. This means those basic sites built using your profile information are no longer accessible.
But don’t panic! There are steps you can take to minimize disruption and ensure your online presence remains strong.
Here’s the situation:
- While a temporary redirect may have directed visitors to your Business Profile after the shutdown, it will expire in June 2024.
- This means customers who try to access your old website address will encounter a “page not found” error.
Take Action Now to Maintain a Smooth Online Experience:
- Build a New Website: If you haven’t already, consider popular platforms like Wix, Squarespace, or WordPress to create a professional website.
- Update Your Business Profile: Make sure your new website address is clearly displayed in your profile, directing customers seamlessly to your new home online.
- Migrate Ads: Double-check that your Google Ads campaigns are linked to your new website.
- Redirect Third-Party Domains: If you had a custom domain connected to your old website, redirect it to your new one before June 10th, 2024 to avoid broken links.
Remember, Your Business Profile Remains Valuable:
While the website portion of your Business Profile is gone, your profile itself is still a powerful tool.
- Optimize it: Showcase your unique business, offerings, and brand identity.
- Share Updates: Keep your customers informed with engaging content and social media links.
- Highlight Your Business: Use high-quality photos and videos to capture attention.
- Simplify Contact: Offer multiple contact options like phone numbers and messaging.
This only affects websites built within Google Business Profiles. If you already have a separate website, you’re good to go!
Don’t wait! The sooner you build your new website, the smoother the transition will be for your customers.
Embrace this opportunity! A new website can be a chance to upgrade your online presence and showcase your business in the best light possible. If you need further assistance, reach out to SEOpologist or its sister firm Get Your Basic Website.
