Without a website, you have no way to connect with your customers. However, building a website isn’t as simple as some of those do-it-yourself platforms make it seem.
When it comes to web design, Thousand Oaks businesses need to get it right the first time.
So, how do you create an effective website design that speaks to your audience? Below, we’ll delve into a few critical tips to help you create an evocative site that builds your brand while increasing your conversion rate.
1. Know Your Goal
Perhaps the single most important tip when it comes to web design for a small business is this: build to suit your goal. What do you want to achieve with your site?
For some businesses, it’s increasing foot traffic at their physical store. For others, it’s building brand awareness. Yet others want to achieve success in e-commerce.
What’s your goal? Make that your site’s central focus.
2. Effective Navigation
When a visitor lands on your website, how easy is it for them to achieve their goal? Your site’s navigation should be simple and effective, allowing visitors to do what they want without jumping through hoops.
Know your audience, know what brings them to your site, and then make it easy for them to do.
3. Design for Mobile
Today, most website visitors are using mobile devices. That means you need to design with smaller screens in mind. This will affect many factors, from readability to colors and fonts, white space, and everything in between.
Responsive design ensures that your website displays correctly no matter the screen size or device type.
We Can Help
You don’t get a second chance to make a first impression. At SEOpologist, we would love to be your choice for web design in Thousand Oaks. Get in touch today to learn more.