The Problem
Bed & Biscuit Ithaca, a personalized dog and cat boarding/daycare resort located in the beautiful countryside of Ithaca, lacked an effective online marketing strategy and faced challenges reaching their target audience, generating leads, and fostering community engagement. Their existing efforts struggled to leverage digital platforms such as Google, Facebook, and other online channels, to maximize their reach and cultivate a vibrant community of pet owners. Engagement levels were low, and paid advertisements were largely nonexistent.
